The sound of music is constantly changing before our eyes. New genres as well we sub-genres are being created every day but along with that, we are now living in the age where genres are being combined and certain sounds are beginning to intertwine. One particular genre of music that is constantly taking on a new sound is R&B. The traditional sound of R&B is no more but the great thing about it is that emerging R&B artists are starting to engage with other sounds from trap, hip-hop, soul, pop and more to create the new sounds we are currently hearing today. Cris, a Virginia native now living in Miami, has used this newfound sound to her advantage and began to showcase this on her well-known artist showcase which has spread through multiple cities country-wide. The young creative also took what she knew about R&B music and launched her very own record label which is meant to help mentor and manage rising R&B acts.
I had the chance to catch up with Cris to talk about her popular R&B function, why she decided to start the record label, how she got into event production, working with rising R&B acts and much more in our full interview below.
1 – How did you get into event production?
Event production was never my mind. I didn’t really care to produce events and I actually talked a lot of shit about it in the past because the ones I went to were so shitty. After pretty much restarting my life in Miami from moving from VA in 2014, I started working with Yes Julz as a content manager. There, I was required to lend a helping hand with all of the parties and activations we did. After leaving, I started my own brand, RnBae Collective which is was Miami’s best artist showcase in 2017 named by Miami New Times.
2 – How did you get into music journalism?
I actually majored in English/ Journalism. It was my minor was my Mass Communication. I started a blog in 2013 named after a radio show I had with my friends called Da Decipher. It was pretty much Rap Genius before they went on to video. The blog deciphered rap lyrics from mainstream and local artists. I interviewed a lot of Miami rappers/singers at the time. From there, I applied to freelance at my local weekly, Miami New Times in 2015. From there, I wrote for Yes Julz, Vashtie, and HypeBae.
3 – What were some of your main inspirations to get involved in both music writing and event production?
With music writing, I felt like artists weren’t represented well. I saw a lot of backlash from artists having their words twisted in interviews or the entire story not being told. I wanted to create the liaison between the artist’s music and the audience allowing them to tell their truths. As far a event production, my main fuel in anything is seeing someone do a shitty job with something and feeling I can do better, or giving a platform to someone who doesn’t have one. Here I am 🙂
4 – In regards to event production, what was the first event you either threw yourself or were a part of helping put together? Did this particular event catch people the way you thought it would?
My first event was with RnBae Collective. I was doing PR for a local artist, Aleicia Nicole and realized there was no outlet for R&B singers. They were often thrown under the bus, put early on during rap shows, or used as an intermission so no one paid attention. She deserved better. At the time, her manager and I created RnBae, a platform for her to showcase her music. We did a small line up of three artists and an all R&B DJ set. I honestly didn’t expect anyone to come. I just wanted to give Aleicia a stage. Sure enough, people showed up. Not a lot, but it was a good attentive crowd and that’s what I wanted. We had a few vendors, I hosted along with a friend. Here’s the recap to it: https://www.rnbae.com/rnbae-showcase-may-2016/ In all, I did this whole event behind my employer, Yes Julz’s back. At the time, we were planning the 1am vibes party tour, a partnership with Puma and New Music Mondays was a hit, so there wasn’t much time to focus on team passion projects. Planned and had the event and didn’t even tell her. To say she was pissed after is, to say the least.
5 – You created a party called R&Bae. Explain how you came up with that?
Ha, I actually answered that 🙂 But, RnBae Collective is its official legal name. It’s also a showcase, I haven’t had the pleasure of really throwing a party yet, but I’m planning on it this year.
6 – In your opinion, what makes a great event?
The experience makes a great event. How people feel walking through the door, maneuvering through the venue, enjoying the drinks, music, and atmosphere. You know you had a great event when you see the IG and facebook photos after.
7 – You also just launched R&Bae Records. Talk a little bit about that.\
RnBae Records is currently a passion project of mine. Right now, we have an R&B duo, BluLine, who I also manage, signed under the label and we’re currently creating new music. Next year, I want to officially give it more attention and sign and create with more artists.
8 – What inspired you to create the record label and running with the same name as the event?
The label is a reflection of the talent we book. All of R&B. While R&B music has changed from the 80s to today, we now celebrate all of its sub-genres. Like trap&B, neo-soul, pop-infused, alternative R&B. This is what the label will represent. R&B is not dead, it transformed into “this”
9 – What type of influence do you want the record label to have on emerging artists in Florida, especially those who work behind the scenes? Secondly, are you only going to focus on Florida based artists?
The label will give resources to artists who don’t have to create. Recording, mixing, mastering, content creation, PR services etc. All of that is under my wing along with a few partners. And no, R&B is everywhere.
10 – In your opinion, how would explain the effectiveness of social media when it comes to the businesses you’re involved in?
In reality, social media makes everything look good, but word of mouth is where businesses stick. Yeah, our social media accounts look amazing, thanks to our manager Esther, but in all, people find out about RnBae Collective by friends, artists, radio, labels, blogs etc. Having a good business rapport to me, is more effective than social media because nowadays everything is smoke and mirrors.
11 – With everything that you currently have on your plate when do you find time to do your journalism work? Has event curation and owning a label make it easier to write?
I’m a passionate writer. A passionate anything really. When something sparks my interest, It flows out easily. Since the label is still in its passion project stages, i don’t name it as my inspo to write, but actually sitting down and spending time with the artists gives me that drive.
12 – What type of advice would you give to those who are looking to get into event curation? What about starting a record label?
Have a purpose. Anyone can throw a party. The last thing a city needs is another pointless party. Have a theme or a goal you’re trying to reach and execute. You will feel more fulfilled seeing people enjoy the experience rather than wasted in the bathroom.
13 – What’s next for Cristina, her team and the RnBae movement?
This year, we’re planning our first party, our first out of state show(s) and working hard to shed light on BluLine, the artists we manage. Every year, we take on a new venture. Last year, we completed a year of 12 monthly showcases along with throwing our first concert with Kyle Dion. This year, we’re working on moving towards the artist development stages which will end us next year with a full-fledged label.